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The Branding Journey

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SO here it is- DAY TWO of the new brand, and bah-dah-bing, bah-dah-booom- here I am blogging two days in a row! Not a big deal for most photographers, but a huge deal for me!

With this new brand I have a new found desire to SHARE! I finally have a space that I’m proud of- so by golly, I’m gonna use it! Blogging consistency is on its way, my friends!

I wanted to share a bit about how I finally got to this place- particularly the branding journey from my point of view. I’ve read many a blog post about this from my fellow photographers, and I always LOVE hearing their story. I’m so excited that I can finally share mine!

I’ve now been “in business” for a couple of years now, and it took me quite some time to realize how incredibly important it is to have a specific and unique BRAND as a photographer. I’ve always thought branding was only for those BIG companies that everyone knows about. You know “those” companies- Nike, McDonalds, Coca-Cola– the ones that you can name their logo and slogan without even thinking. But, my goodness, was I wrong. Through reading my favorite photographer’s blogs and looking through their websites- I began to realize that they had a BRAND- an identity. And all of these photographers’ businesses were THRIVING- and of COURSE I wanted that! So I began to research: website platforms, blogsites, and designers.

After much prayer, scoping and emailing- I found the PERFECT designer for me. Not only was her personal website the cutest, but her email was the sweetest. I could tell that she had handwritten and thoughtfully crafted my email for ME- I cannot even tell you how many designers I emailed who gave me a semi-automated response. IMMEDIATELY after my first email with Julie, I knew she was an answer to prayer! Julie was an INSTANT encouragement to me personally and for my business and her excitement for my brand was SO genuine- I knew I had to hire this amazing woman!

The beginning steps of the branding journey were so much fun, but so much harder than I thought! And when things are difficult…I tend to procrastinate. I took forever to get all my preliminary ducks in a row- but thankfully, Julie was SO patient with me! Quickly I realized that branding equals SOUL searching…Identifying WHO you are, so that you can translate that into a cohesive brand. A TREMENDOUSLY rewarding experience when it’s all said and done:)

Pinterest, pinterest, pinterest. What a gift to creative souls around the world! Pinning was such an awesome tool in the branding process! I may have over-pinned…but through pinterest I was able to start putting my ideas into an organized visual representation of my dreams for my brand. I knew that I wanted something whimsical, playful, and light- something that represented my free spirit. Pinterest helped me gather my thoughts and find new ideas- and it was a blast! Here’s a look at my beginning pinnings!

pinterestinspire

After pinning fonts, textures, fashions, and things that make me smile– Julie took my discombobulated pins and turned them into a coherent inspiration board that looked like this!:

SARAHinspire

And from there, the branding took flight! My new logo was created first! I’ve always LOVED the freeness of the dandelion, and wanted to keep that in my logo- with a new freshness, and Julie came up with the perfect design!SarahBethFinal

Then the drafting of the website came- and honestly…there was really only one or two drafts! Julie got it on TARGET right away. I remember opening the email with the attachment to the draft of the website- and not being able to contain my excitement. I squealed and flailed my arms- I can’t tell you how amazing it is to be able to SEE a brand come to LIFE. Truly a spectacular feeling.

And that feeling!? STILL got it. I’m so thankful for this experience- and for this brand!

Adventure most definitely awaits!

Before I go- you all have until MONDAY to enter my LAUNCH DAY GIVEAWAY to win a $25 gift card to Urban Outfitters! And I’ll make it easy for you! You can comment on THIS post or YESTERDAY’S POST to enter the GIVEAWAY! Just remember…You have to “LIKE” my facebook fan page, and SHARE my website or blog! Easy peezy.

HAPPY FRIDAY, my friends! Enjoy this gorgeous summery-fall weather- stay tuned for some GORGEOUS weddings that I will be sharing NEXT week! YAY!

October 4, 2013 - 2:42 pm

Treneka Gross - Hello Sarah! Thanks for sharing a bit of the process! I love the results! Especially the dandelions!

October 4, 2013 - 3:43 pm

Jennifer Arnold - Your photos are pure art. They are the best and most life-like I have ever seen. I really love this new layout of your webpage, it is sweet and whimsical!

October 12, 2013 - 11:33 am

Sue Adams - I love your personhood and this is definitely a sweet reflection of it … I’m glad you have a fun place to blog because reading your thoughts is as fun as viewing the world though your pictures …. I’m celebrating with you some beginnings of your dreams coming true. Love you :)

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